Jess Hypnotherapy is an SEO project completed for a UK-based clinical hypnotherapy and wellness service. The SEO work focused on improving the website’s visibility for location-based and service-based searches related to hypnotherapy, psychotherapy, CBT, NLP, RTT, anxiety support, confidence, quit smoking, weight loss, and therapy services in Ely, Cambridge, and Heacham. The project included keyword optimization, on-page SEO improvements, meta titles and descriptions, service page optimization, blog content structure, local SEO targeting, internal linking, and search-friendly content improvements. The goal was to help the website attract more relevant organic traffic, improve local search presence, and make it easier for potential clients to discover and book hypnotherapy services online.